Case for Success
System-wide Franchisee Buy-In for Cause and Campaign
A partner since 2011, Denny's consistently and creatively engages their franchisees to join Dine for No Kid Hungry. They report over 90% participation nationwide.
Over $1 million raised from September – December 2016
Over 1,400 participating locations nationwide
Over $4.3 million raised since 2011
- Increase frequency and repeat visits among customers.
- Drive awareness, engagement and incremental funding toward the mission of No Kid Hungry.
- In September 2016, Denny’s endeavored to raise $1 million for No Kid Hungry.
- Over 1,400 locations nationwide participated.
- For a $1 donation to No Kid Hungry, guests received $1 off their next visit, redeemable at any participating Denny’s through the end of the year.
- Denny’s was so dedicated to reaching $1 million that they extended the promotion through December in order to reach the goal!
In the end, the brand raised a total of $1,000,099 for children in need.